Aromatherapy took a while to catch on in the beauty industry, but once it did, it became a huge, enduring trend. We can see the same thing happening for chromotherapy, or color therapy, which is the cornerstone of a unique new skincare line called KROIA.

Created by certified color counselor and natural beauty Karla Farach, KROIA features three Active Foaming Moisturizers. The concept of a foaming moisturizer (which liquifies on contact, by the way) is intriguing in and of itself, but it’s their respective emphases and means of achieving specific skincare goals that’s truly fascinating. Read More

Chromotherapy-based skincare line colors the way we see moisturizer

Certain colors make each of us feel things– yellow walls can cause anxiety, for example, green grass is soothing, blue lights might make some of us, well, blue– but most of us don’t necessarily think of color as having the ability to heal. KROIA, a new skincare line developed by Karla Farach, is based on what some believe are those healing properties. The foaming moisturizers currently available were formulated using the principles of chromotherapy, the holistic practice of color-as-medicine, to bring harmony and balance to the skin. Read More

New York socialites and beauty connoisseurs were out in full force on Monday as Warren-Tricomi Haircare, chromotherapy-inspired line Kroia Skincare, and Becca Cosmetics joined forces at the Plaza’s Oak Room. Attendees included designers Carolina Zapf and Erin Fetherston, Tara Kraft, Kimberly Guilfoyle Villency, Peter Davis, Alexandra Lind Rose, and Schooled author Anisha Lakhani. Read More

The Oak Room at the Plaza Hotel was a hubbub of energy and excitement as a bevy of beauties greeted hosts Coralie Charriol Paul, Lucy Sykes Rellie and Kimberly Guilfoyle Villency at thePlaza Beauty by WarrenTricomi’s intimateluncheon yesterday, to introduce top beauty editors and beauty/fashion influencers to 3 new product lines available at its retail location. The new lines promote a natural, healthy beauty – which was the focus and theme of the presentation:  WARREN-TRICOMI’s Ready Travel Set filled with protective hair care products, KROIA SKIN CARE’s new chromotherapy (healing and balancing through color) based foaming moisturizer and BECCA’s mineral based bronzing powder. Read More