Aromatherapy took a while to catch on in the beauty industry, but once it did, it became a huge, enduring trend. We can see the same thing happening for chromotherapy, or color therapy, which is the cornerstone of a unique new skincare line called KROIA.

Created by certified color counselor and natural beauty Karla Farach, KROIA features three Active Foaming Moisturizers. The concept of a foaming moisturizer (which liquifies on contact, by the way) is intriguing in and of itself, but it’s their respective emphases and means of achieving specific skincare goals that’s truly fascinating. Read More

Chromotherapy-based skincare line colors the way we see moisturizer

Certain colors make each of us feel things– yellow walls can cause anxiety, for example, green grass is soothing, blue lights might make some of us, well, blue– but most of us don’t necessarily think of color as having the ability to heal. KROIA, a new skincare line developed by Karla Farach, is based on what some believe are those healing properties. The foaming moisturizers currently available were formulated using the principles of chromotherapy, the holistic practice of color-as-medicine, to bring harmony and balance to the skin. Read More